Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To encourage new website traffic.
A dynamically innovative digital media suite that allows users to be retargeted based on the users browser history. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 14%, which generated a number of new customers. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2019 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
20% less CPA
From The Client
“Digital Cardiff have built such a strong relationship with our company that we consider them part of our team. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide and that makes us feel like we're their top priority.”